Over the course of 5 years we helped build Gulaku into one of Indonesia’s most fascinating and recognised brands.
Introducing a simple, yet straight forward positioning combined withthe perfect anthem - 'Sugar, sugar' by The Archies- our advertising celebrated the sweet side of life, turning a commodity product into an inspirational brand, and changing Indonesian advertising for the better.
To this day people recall our happy and vivid advertisements and trust Gulaku’s superior quality.
Over the course of 5 years we helped build Gulaku into one of Indonesia’s most fascinating brands.
Introducing a simple, yet straight forward positioning combined with the perfect anthem, our advertising celebrated the sweet side of life, turning a commodity into one of the most remembered local brands.
To this day people recall our happy and colourful advertisements and believe Gulaku’s superior quality.
Over the course of 5 years we helped build Gulaku into one of Indonesia’s most fascinating and recognised brands.
Introducing a simple, yet straight forward positioning combined withthe perfect anthem - 'Sugar, sugar' from The Archies- our advertising celebrated the sweet side of life, turning a commodity product into an inspirational brand, and changing Indonesian advertising for the better.
To this day people recall our happy and vivid advertisements and trust Gulaku’s superior quality.
