Slow and interrupted downloading speeds are a constant irritation for Indonesian internet users.
To advertise FastNet’s superior connection speeds, we literally blew people away. Our new tagline ‘Life fully loaded’ promised uninterrupted internet experience.
This entertaining and visually memorable campaign was not only fun to create but a big awareness building success.
Brand positioning and communication strategy for Indofood-Asahi's new
Tea brand in 2014
Positioning Indonesia's newest fresh milk brand with a convincing narrative and cut-through creative
Launching this premium coffee brand to a mass market artisticly featuring violinist Iskandar Widjaya
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