Launched into a saturated market in 2013, we helped Indofood/Asahi’s Ichi Ocha gain the number two spot in the green tea segment within one year.
Through wacky storytelling,using iconic Japanese pop-culture-characters, we created a unique style that set us apart and helped consumers to remember the ‘one time brew’ USP.
Launched into a saturated market in 2013, we helped Indofood/Asahi’s Ichi Ocha gain the number two spot in the green tea segment within one year.
Through wacky story telling, using iconic Japanese characters, we created a unique style that set us apart and helped consumers to remember the ‘one time brew’ USP.
Launched into a saturated market in 2013, we helped Indofood/Asahi’s Ichi Ocha tea gain the number two spot in the green tea segment within one year.
Through wacky story telling, using iconic Japanese characters, we created a unique style that set us apart and helped consumers to remember the ‘one time brew’ USP.
