In 2012 we repositioned Super Indo supermarkets, establishing the ‘SUPER’ in their name as the most obvious and relevant vehicle to communicate competitiveness and top quality.
Bycreating a price savvy 'Super Ibu' mascotwe were persistently reminding consumers,
 that Super Indo stands for super value for money and super fresh products.
Super Hemat. Super Segar.
In 2012 we repositioned Super Indo supermarkets, establishing the ‘SUPER’ in their name as the most obvious and relevant vehicle to communicate competitiveness and top quality.
Bycreating a price savvy 'Super Ibu' mascotwe were persistently reminding consumers,
 that Super Indo stands for super value for money and super fresh products.
Super Indo
Brand positioning 2012
Super Hemat. Super segar.
In 2012 we repositioned Super Indo supermarkets, establishing the ‘SUPER’ in their name as the most obvious and relevant vehicle to communicate competitiveness and top quality.
By creating a price savvy 'Super Ibu' mascotwe were persistently reminding consumers,
 that Super Indo stands for super value for money and super fresh products.
