Pure and balanced

We helped define the brand positioning & content universe for Eternal plus mineral water, one of the few naturally alkaline waters in Indonesia.

With a natural pH of 8.3 E+ is the foundation for a healthy diet and a more balanced you.

eternalplus.id

A world to Gain

Years of advertising work for leading nutrition brands such as Bebelac, Nutricia, Pediasure and Gain position us perfectly for any Baby formula branding tasks.

Creative that performs

Our team has an impressive track record of banking experience having created outstanding work ranging for brands such as Barclays, Bank Mandiri and Citi.

Boys will be boys

For many years we created cut-through work for Multi Bintang's beverage brands.

Unique ideas for Beer Bintang that promoted friendship and entertained the masculine state-of-mind.

We rejuvenated the overall packaging of Green Sands and introduced RECHARGE energy drink, for which we created the name, packaging design and positioning.

Scary Buzz

We created two highly successful ads for Vape anti mosquito spray from Fumakilla. The first one was dramatizing the horror mosquitos inflict on people ...

... while the second ad switched perspective and entertained the terror a mosquito faces in its last moments.

Beauty and health

We have years of experience in handling Nivea cosmetic brands as well as Hansaplast health brands in Indonesia -creating world-class, locally produced ads and campaigns.

We also reinvigorated the Hansaboy mascot in 2006 keeping this popular character very much alive.

Change for the BETTER

We created a unique selling idea for Castrol car & motor oil brands to start a crucial conversation with the audience, increasing brand loyalty. 

Because it's NOT just about changing your oil. When changing to Castrol you change to better protection for your vehicle and family - but this idea is bigger than that - it’s a mindset, a credo for a better me and a better world.

The CHANGE idea was a vehicle to open a meaningful conversation and Castrol making a tangible difference to consumers’ lives.

What box ?

After understanding why people will want to have 'your' brand in their lives, let your imagination go wild.

Create 'outside the box' - or better even forget that there ever was one! And have fun.

As long you follow the brand strategy - and your client is on the same page - you should end up with some great work that sells.